ZING
Client
ZING Energy
Category
Branding & Packaging
Year
2025
Disciplines
Branding, Packaging, Motion Graphics
A lightning-bolt identity for an energy drink built to be picked up first.
ZING is a performance energy drink built for late nights and longer days. We created the brand from a blank page: naming direction, identity, can design and the launch system.
What was in the way
Enter a shelf owned by global giants with a fraction of the marketing budget — and still be the can people reach for first.
What we built
One visual weapon: an electric red can, a lightning-bolt wordmark and a black-and-yellow secondary palette. Everything else stays deliberately quiet so the can does the shouting, on shelf and on a phone screen.
Where it landed
A complete launch kit — cans, cartons, social templates and motion idents — that lets a small team ship campaign assets in hours instead of weeks.