Ecovista
Client
Ecovista
Category
Brand & Digital
Year
2024
Disciplines
Digital, UI/UX, Branding
A calm, credible brand and digital home for a sustainable living company.
Ecovista makes everyday products with a lighter footprint. The brief was to look credible rather than preachy — sustainability as a standard, not a slogan.
What was in the way
The sustainable category is full of green clichés and unverifiable claims. Ecovista needed to feel honest, premium and human, and to carry that across packaging, web and product education.
What we built
Unbleached paper, a muted sage accent and a generous editorial layout. The identity leans on material honesty — visible stock, real photography — while the site explains the supply chain in plain language instead of hiding it.
Where it landed
Brand and site now read as one continuous experience, from the unboxing to the product page, and the team updates content without touching design files.