PNB Kitchenmate
Client
PNB Kitchenmate
Category
Branding & Packaging
Year
2025
Disciplines
Packaging, Branding
A warm, appetising identity and packaging system for a modern Indian kitchen brand.
PNB Kitchenmate builds cookware and kitchen essentials for modern Indian homes. We were brought in to turn a functional product range into a brand with warmth, appetite and real shelf presence.
What was in the way
The category is loud and price-led. PNB Kitchenmate had strong products but a fragmented identity — a logo that read as generic, packaging that changed from SKU to SKU, and no shared visual language to carry from the box into the kitchen.
What we built
We anchored the brand on the idea of the everyday feast: a terracotta and cream palette, a hand-drawn mark inspired by the tools of the kitchen, and a packaging architecture that lets dozens of SKUs sit together as one recognisable family.
Where it landed
The refreshed range launched as a single, coherent family across e-commerce and modern trade, with an artwork system the in-house team can now extend to new products without help.