Shrenika & Co.
Client
Shrenika & Co.
Category
Brand Identity
Year
2024
Disciplines
Branding, Social Media, Packaging
A gold-foiled, quietly opulent identity for a contemporary Indian label.
Shrenika & Co. is a contemporary label rooted in Indian craft. The identity needed to feel heritage-conscious without looking like a museum piece.
What was in the way
Stand out in a market crowded with ornate ornamentation, while still signalling craftsmanship and value to a younger, design-literate buyer.
What we built
We removed rather than added: a restrained wordmark, deep yellow foil on black stock, and a repeatable pattern derived from a single geometric motif. Restraint does the luxury work.
Where it landed
A cohesive identity across packaging, stationery, gifting and social — and a motif that scales from a foil seal to a full-bleed campaign graphic.